S Nathani
Executive Officer
Inner North Community Foundation
attended FIA Madison Down Under 2011
The Inner North Community Foundation was established in 2007, and thanks to the support of one generous corporate donor and sponsor, has not to date had to raise funds to cover operating costs or to run its philanthropic programs.
In 2010 the Inner North Community Foundation was the first Victorian community foundation to benefit from the Victorian state government’s Community Foundations Initiative, which challenged the organisation to raise $100,000 so as to benefit from a 2 for 1 matching grant (ie on successfully raising the funds, another $200,000 was contributed by the government).
While the Inner North Community Foundation did raise the funds and met the challenge, no strategic fundraising plan was in place for the organisation.
Participation at Madison Down Under in the A – Z Donor Direct stream was a fabulous opportunity for me and the Inner North Community Foundation, as the organisation has realised that it is now time to develop a fundraising strategy to enable greater engagement with the community, and for me to learn more about how to do this and acquire the necessary tools to do this.
Participating in Madison Down Under has added to my understanding of what can be done, even on a small scale, and how to create links and meaningful relationships with potential donors so that we can build something together.
The four days of intensive discussion and information about direct marketing, telemarketing, donor packs, the appropriate length of letters , and how to tag and categorise within a database were a sparking point for me.
I have now been able to write a comprehensive annual fundraising plan which will be put to our board for adoption. This will give us the space to trial out and test what I have learned, and to evaluate and assess where we are at and what we can achieve within our resources.
Thank you for the opportunity to participate. It was great professional development for me personally, and I know it will add great value to our organisation.