K Ward
Communications and Fundraising Officer
Object: Australian Centre for Craft and Design – New South Wales
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Thanks to the opportunity provided by the ASI ‘Smart Company’ Scholarship, I now feel as though I am qualified in my title of ‘Fundraiser’. The scholarship allowed me to attend FIA’s (Fundraising Institute of Australia) Skills 1 course, which has given me a fantastic framework on which to base my current (and future) work in fundraising.
Coming from a small, not-for-profit arts organisation, our fundraising department is at a crucial stage in establishing and developing an effective giving program. The Skills 1 program has given me the knowledge to build our organisation’s program on a solid foundation. I have already been able to incorporate key elements of the course into our program, such as a strategy to communicate with and nurture our donors, to strengthen our existing program and retain support.
I found the depth of content in the course incredibly insightful and as a ‘foundations’ course, was impressed that the detail provided allowed participants to engage with the content on a deeper level. It was also inspiring to hear from people who echoed the most current trends and principles being explored in Australia and internationally.
Following on from the course, I now continually look for examples of effective campaigns and believe that there is a great opportunity to be gained in keeping up to date with trends, technology and donors’ interests.
The high calibre of presentations by the guest speakers gave the course a truly three- dimensional edge. Group activities, visual examples, story telling and lectures, allowed the group to come away with an extremely holistic picture of philanthropy. Some of the simplest activities, such as quickly summing up your organisation’s mission to a potential donor, were often the most poignant. As a result, our organisation is currently solidifying its mission and brand.
One of the most insightful elements of the course was simply the privilege to be in a room full of people from different organisations, who share the same goal. Being the only person from an arts background, I found myself talking to others and sharing stories about our experiences and in the end absorbed a great deal from those working in more traditional humanitarian or charity fundraising roles.
The arts community has struggled historically with philanthropy and even today relies on different models to those used by charities and NGO’s. By sharing experiences with colleagues across different organisations, I was able to identify the significant differences (and sometimes similarities) in our approach and identify the common threads that have achieved success.
In all forms of fundraising and possibly even more importantly in the arts, I have learned the importance of communication and relationships in fostering support. I am now even more passionate about championing philanthropy in the arts and hope to be able to implement a giving program within my organisation that is accessible to a broad audience.
Again, my thanks to ASI for this wonderful opportunity! I am incredibly excited about the possibilities for fundraising in the arts and believe that increased knowledge in philanthropy will help provide invaluable opportunities for our outstanding Australian practitioners.